It brings all the apostate arguments out of the woodwork and addresses them (whether or not the answers make sense doesn't really matter).
That won't ever happen. They'll have to throw all the doctrines that make them JW's out of the window in order to make them fit according to scripture. Disfellowshipping is one of those things, blood is another. Most "apostate" arguments ARE supported by biblical scriptures that clearly show their hypocrisy. As you can see from DJEggNogg, the only answer they have is nitpicked fractions of bible verses and older WT articles.
However the world is progressing. The JW's are a publishing/magazine company just like Time Magazine, XY Magazine (recently bankrupted), Reader's Digest etc. They'll have to adapt to the online world or cease to exist as fewer people accept and read wood products. Why can't I get the JW magazines in an iPad app or read the Bible on my iPhone during the meeting?
Maybe they hope that the big-A will happen before they are bankrupt but I doubt they even believe that - I give them another 2 or 3 decades if they don't adapt their teachings, methods and distribution network. As the world gets more and more connected and EVERYBODY gets access to the Internet and don't even have to think of it anymore, at the point it becomes a utility like Water, Gas and Electricity and the old ones that don't know technology disappear they're going to have a more difficult time overcoming the technological hurdles of their business. Many of the younger generation hardly make decisions for anything that can't be reviewed online.